Social Marketing Discovery Your Name Please list the name of the company this campaign will be for. Each campaign should have its own separate form filled out. What are you looking to accomplish with this marketing campaign? You can choose more than one. Build short term company awarenessGenerate long term brand awarenessGenerate immediate leadsBuild a sales funnel/process to support ongoing salesIncrease conversion ratesIncrease average sales per customerIncrease the life time value of a customerWhat Social Networks are you interested in? FacebookTwitterLinkedInPinterestInstagramGoogle+Foursquare/SwarmYelpYouTubeVimeoDo you have any customer analysis data? YesNoWho are your target customers, what is your core demographic? (Provide a profile of your typical customer: age, sex, marital status, income) What organizations, groups, or associations do you want to target? Generally speaking, what geographical restrictions, if any, do you want us to place on your Ad distribution? What States Countries, Cities are you targeting? What are all the offers/benefits you can make to your different audiences broken down by audience and product? What offer can we give them right now? What kinds of marketing activities are you currently participating in; print ads, sales reps, social media, partnerships, TV, radio, referral marketing, and/or events? Who are your top competitor(s)? List the specific product(s) or service(s) that you want to run Social Ads for?